In addition, Zynga was also selling its virtual goods on Facebook for years without taxation. However, Zynga’s practice of inundating Facebook users with an endless stream of gaming requests quickly led to Facebook revising its user settings to address this issue and users were given the option to filter out these messages from news feeds completely. But what went wrong, and how can future mobile game developers learn from Zynga’s mistakes? Facebook changesįacebook was not created to be a gaming platform and like many other online game developers, Zynga’s top games were integrated as Facebook apps in order to tap into the huge user base of the social media platform. With an initial surge putting its stock value over $11.50, it quickly dropped below $10 and now currently sits at $3.56 – with over 60 discontinued games. This led Zynga to a fast-track IPO in late 2011, initially being offered at $10 a share for an estimated valuation of $7 billion. This didn’t stop Zynga from pushing on, continuing to produce a wide number of various games, all integrated into the Facebook platform. In response to this immediate success, Zynga continued to produce more “Ville” games including CityVille, Petville, and Fishville – each with a healthy number of monthly users.īut behind the facade of its commercial success was the worrying fact that 2010 was the only year the company turned a profit – although a healthy profit of $90.5 million – and since 2008 the accumulated net losses were closer to $600 million. Farmville achieved revenues of $235 million the year it was released. Within four days of its launch, Farmville had attracted over one million daily active users, and nearly $30 million in six months.įor a time, Facebook users flocked to the farming simulation game which promised SimCity-style gameplay involving the simplicities of farm life. Nearly ten years ago, online gaming developer Zynga launched Farmville, an Adobe Flash gaming app on Facebook.
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